Cypress International views Business Development as a campaign rather than a sequence of discrete events. It is a long-term endeavor that ties the client’s strategic planning activities and market positioning to capture planning and ultimately winning the pursuit opportunity. In pursuit of these aims, common support includes:

  • Linking strategic planning activities and market positioning to capture planning and execution
  • Advice on customer relations and contact planning
  • Assistance identifying and qualifying new opportunities
  • Assistance identifying addressable program funding and possible acquisition strategies
  • Advice on Independent Research and Development investments
  • Assistance with competitor analysis
  • Assistance with bid-no / bid decisions
  • Developing win strategies and supporting win themes that create value for the customer and drive deliverable solutions for the proposal team
  • Active engagement in the proposal color team review process, ranging from participation to organizing and leading based on the needs of the client